InsightsPerformance11 April 20265 min read

KRAs that actually move productivity

Most performance systems measure activity. A small set of design rules turns KRAs into something the business can feel.

A performance management system that everyone completes and nobody trusts is worse than none: it consumes weeks and produces a ranking no one will defend.

Common failure modes

  • KRAs describe activities ('conduct training') rather than outcomes ('reduce line rejection to 2%')
  • Every goal is weighted equally, so nothing is a priority
  • Targets are set once a year and never revisited when the business shifts
  • Ratings are moderated by seniority rather than evidence

Design rules that work

  • No more than five KRAs per role, with weightings that add to 100
  • Each KRA traceable to a business number the leadership team already reviews
  • A mid-year checkpoint with the authority to change targets
  • Evidence recorded through the year, not reconstructed in March

Done properly, the appraisal conversation becomes a summary of things both people already knew — which is exactly the point.

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